Driving YoY Revenue & Growth Through User-Centric Design: Yahoo Sports
In 2022, as VP of Design, I led the transformation of Yahoo Sports and Yahoo Fantasy, crafting and executing a design strategy in close collaboration with Product and Engineering teams. In just 10 months, we revamped fragmented, sub-optimized experiences with a vibrant design language and exciting innovations, resulting in record-breaking user growth, deeper engagement, and record direct sales. The key to success was designing around user insights to drive value and engagement.
“What truly sets Sushant apart is his talent for building teams that ship outstanding results, but also foster a collaborative and positive work environment. His strategic approach and interpersonal skills ensure that he assembles diverse groups that work cohesively and achieve strong business results.“
— Patrick Sullivan, VP of Product, Yahoo
“Sushant is an excellent partner for Product and Business teams, his depth of understanding of the brands and products he works on, coupled with a strong business acumen, makes him an exceptionally valuable counterpart. “
— Sarah Priestley, GM, Yahoo
- + Record Drafted Teams
- + Grew User Acquisition & Retention
- + Engagement: +18% pvs per user, +30% articles
- + Leagues: 45% Android, 27% desktop 7% iOS
- + All-time High Direct Sales
The new Yahoo Sports & Yahoo Fantasy experiences were richer, vibrant with improved usability.
The new optimistic and vibrant design language evolved our 'Playbook' design system.
Solutions were comprehensive, versatile and supported multiple phases & formats.
Experiences were more vibrant, authoritative with improved utility.
Reimagined complex products into modern, richer yet easy-to-use utilities.
Enabled greater user engagement with features like AI draft recaps, league chat, live activities and more.
Easier for new users to join the fun. More rewarding for power users.
A distinct and vibrant brand for audiences everywhere.
Yahoo Sports's user satisfaction and reach grew to new heights.
