Launching to Strong Demand Through a Powerful Brand Story: Anyu
In 2024, I helped Massagesalon Anyu enter a competitive European market as a premium spa and massage therapy brand. Collaborating closely with the owners, I developed a brand positioning strategy that guided the creation of a luxurious and distinct design language and identity. This immediately generated consumer interest and enabled the company to launch with strong demand. Today, Anyu thrives on its unique and compelling aesthetic that continues to differentiate it from competitors.
"Working with Sushant was a game-changer for Anyu. As a completely new business entering a competitive market, we needed to make an immediate and lasting impact. From the start, Sushant took the time to understand our vision and the unique space we were entering. He developed a direction that perfectly reflected our essence and truly set us apart. The response from customers has been overwhelmingly positive, and it has undoubtedly provided us with the springboard we needed for a successful launch."
— Daan Geerdink, COO, Massagesalon Anyu
- + Strong Market Debut
- + 300% Growth in Bookings First 60 Days
- + Market-Leading Aesthetic
- + Increased Revenue
- + Sustained Customer Demand
Brand positioning was informed by customer and market goals.
A completely custom identity was constructed from scratch.
The mark was modern yet evoked a visual dissonance that drew the eye in.
A custom and comprehensive design language was developed.
Anyu stands unique & distinct amongst it's competitive set.
The mark was also versatile in it's application.
The identity had to work across different environments and uses.
Public signage.
Real-world activations.
Scaling across product-lines.
Diverse merchandising applications.
Scaling across digital platforms.
Business cards and promotional materials.
